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Video Marketing Gets Easier in 2010

Image representing Flip Video as depicted in C...
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Video Marketing Gets Easier in 2010

Internet marketers have been buzzing about their plans for 2010. What did they need to learn? What tools did they want to invest in? Video marketing was the top topic for so many people hoping to edge out the competition, and with good reason. It conveys professionalism and personalization all in one.

There are a lot of tasks you have to learn in this industry and it can get overwhelming trying to decide which to focus on and which to ignore. You need to know how to conduct niche and keyword research, how to set up an email marketing campaign, how to cash in on social networking.

Video marketing is just one more important component of your online strategy. It’s powerful. But to date, only top marketers who had the money for tools and the technical savvy to master them had been riding this wave of success.

In 2010, every marketer will be searching for video marketing methods that help them dominate in their niche. Because of increased demand, developers have been working on tools that help the average consumer.

Video marketing will help you brand your company in a positive and professional (not to mention cutting edge) slant. It helps you highlight the benefits of your products and services. It increases the stickiness of your site, which is how long your visitors stay on your domain. And it also help you connect to your audience for sales conversions and instructional tutorials.

Some marketers have yet to invest in their copy of Camtasia. Editing video was deemed too hard. But there are free tools like Camtasia Studio that can help you get started and get comfortable before immersing yourself into more complex recordings.

You can even invest in simple point and click technology where you aim, click the button to record and stop, and upload it online via your USB port. You can do this with a Flip Video Camera.

In 2010, there will be more tools dedicated to helping marketers use video marketing as an SEO support system. Video advertising will be one of the increasingly used media formats in the social networking world, too.

Not only will your target audience be seeing a video played automatically on sites like Facebook, but there will be mobile video advertising, too. It’s not too late, but you want to educate yourself ASAP about this form of marketing so you won’t be behind the times when it comes to capturing the attention of your consumer base.

Do you use video in your marketing? Leave a comment.

Steve Dougherty

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Blogging For Bucks In 2010

Blogging Explosion in 2010

The movie Julie and Julia took blogging mainstream for many who had no idea that an everyday, average individual could command attention and pursue their passion using an online technology available to the masses for free.

And it’s not just movies and rare blog success stories that make people want to blog. In 2009, the job market resulted in a ton of layoffs for journalists and print newspapers and magazines went out of business. These writers will take their skills to the Internet.

Blogging will boom in 2010 even more than it already has in marketing circles. Just like reality TV has now become a career pursuit for some young adults, blogging is being viewed as a potential income source for those who don’t want to take the regular route to financial success.

Perez Hilton has been very open with the amount of money he’s raking in – and it’s substantial. There are so many blog success stories that you can learn from and apply them to your 2010 Internet Marketing strategy.

The Bankaholic blog was sold for $15 million. ArsTechnica sold for $25 million. PaidContent sold for $30 million. Someone recently commented that you can start a blog about Doritoes potato chips and once it gets rolling with traffic, wait and see how much they pay you to own it.

In the year 2010, you’re going to find many grassroots bloggers who are flying by the seat of their pants. The one edge they may have over experienced marketers is that they don’t just get into a niche because it sounds lucrative – they do it because they truly have a passion for it.

That passion will translate into frequent blog posts and the building of a loyal and enthusiastic like-minded core audience. It will grow like a wildfire and when that traffic hits a certain number, competitors will come knocking at the door of these bloggers hoping to make an acquisition and funnel that traffic to their own interests.

Many of these bloggers you’ll be competing with won’t have the marketing savvy and insight to monetize their blogs as well as yours, so initially they may not see the same financial success. But don’t count them out if they’re fierce about feeding the Googlebots with constant content and ensuring they’re not hyping up their reviews in a way that violates current FTC rulings.

Your goal for 2010 as a blogger should be to continue leaving breadcrumbs on a daily basis for search engine spiders. Make sure you utilize broad and long-tail keywords. Comply with FTC regulations about being transparent if you receive compensation for a review or testimonial. And narrow your niche down so that you have a high chance for success against the influx of new bloggers in the blogosphere.

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How Valuable Is Free PLR

How Valuable Is Free PLR?

How valuable can free PLR be if it doesn’t cost a cent to own it?  At first glance, free always sounds tempting.  Who hasn’t taken a free sample of snacks at the grocery store or Sam’s Club when they’re giving them out, right?  But admittedly, there are times when free is good and there are times when free takes more work than it’s worth.

First of all, you might ask yourself why it’s free.  Some sites give away free PLR just to get you to join their list – sort of like the grocery store analogy above.  These marketers want you to see the quality of their work, so you get a sample to try out.

That’s fair enough – but you can expect that they will ask for your name and email on an opt in form so they can continue to sell you on their main niche.  That’s just good business. Some people consider that a “cost” associated with free PLR, however.

Be wary of “free” anything: articles, eBooks or reports, audio, or even some simple software.  There is a cost somewhere – even if it is just giving your name and email address.

More often than not, while you don’t pay cash for it – you may end up spending your precious time rewriting a dull or poorly written article or eBook (and we all know your time isn’t free).

Still, if you do have more time than money, even a free article pack that is okay can be quickly fixed up and used.  Also, you can get some good ideas from the articles, which you can spin off into something original.

In that sense, it won’t hurt to take a look at some of it if nothing else but to see if you can makeover an article pack and redo it into an eBook or vice versa – turn an eBook into several articles.  All you expended was your time.

Just don’t let yourself get bogged down in it.  You may end up spending more time rewriting than it would take to have written it from scratch in the first place!  And as the saying goes: time is money.

A good rule of thumb is to limit your time – even go so far as to use an egg timer – when you attempt a rewrite.  That way you aren’t hacking away at something for an hour that might have originally taken 30 minutes for you to write in the first place.

So where do you find free PLR?  It’s as simple as Googling “your niche + free PLR” or just “free PLR” and see what’s out there.  You will likely have to do some weeding so you see what’s worth your investment of time.  But once in awhile you can find some very good stuff that will do the trick just fine.

The main thing to take awy from this is to always re-do the plr content so it has your own spin on it. So whether the free plr content was premium or crap, after your editing, it is to the quality you want without you spending hours doing the initial research.

Thanks for reading and please share your opinion – leave a comment.  :-)

Steve Dougherty

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What Is PLR

What Is PLR

If you’ve been Internet marketing for long, you’ve come across the term private label rights or PLR.  What is PLR and how does it differ from other licenses like master resale rights?  And why should you care about the differences?

When we refer to PLR, what is meant is the product, which could be something as simple as a pack of articles or as complex as a complete marketing package with eBooks and audio recordings, has a license granting the new owner the right to use the content as he or she sees fit.

Someone else has done the writing (or recording), and possibly had a nice website template put together with sales letter and graphics. Then, rather than trying to market it themselves, make it available for sale to many others.

Some PLR sites are membership based, meaning the number of buyers is limited. Others have no membership. You might get a lot more content with a membership, but some of it may not be the niche you’re looking for. With a no-membership PLR site, you pick and choose what niche topics you’re going to buy so that none of it ends up gathering dust on your hard drive.

With PLR, you’re given a license that tells specifically what you can and can’t do with the package.  The best PLR are those that have an unconditional license that basically allows the new owner to use and redo the product any way they like.  You can add your own name, add and delete sections, even sell it on to others with a price that you determine. It’s as if you’re the original author without all of the work of authoring.

Unconditional PLR may have only one proviso – and that is that you can’t turn around and resell it as PLR to others. It pays to shop around for PLR.  Pay attention to the wording in the license and if you don’t want to agree to the terms, don’t buy it.

Also, before buying, if you can get a snippet of the text, Google it (in quotes) to see how many times it’s been used on the ‘net.  This way you can get an idea of how many others have purchased the same package.

True unconditional PLR is a money and time saver.  For $50 to $200 you get top quality, well designed content that you would otherwise spend many countless hours producing by yourself or paying through the nose for a freelancer to do something similar.  If your time and money is precious, PLR can be the answer you are looking for.

Let me know what your thoughts are – leave a comment 8)

Steve Dougherty

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Training in CompTIA A Plus Support – News

CompTIA A+ computer training comprises of 4 specialised sectors – you’ll have to qualify in 2 different areas to be A+ competent. Because of this, many training establishments only offer two of the four in the syllabus. To us, this isn’t enough – yes you’ll have qualified, but knowing about the others will give you a distinct advantage in industry, where you’ll need a more comprehensive understanding. This is why you should train in all 4 specialities.

Courses in A+ computer training are about fault finding and diagnosing – both remote access and hands-on, in addition to building computers and repairing them and operating in antistatic conditions. It could be a good idea to consider adding Network+ training to your A+ as you’ll then be in a position to look after networks of computers, which is where the bigger salaries are.

Quite often, students have issues with one area of their training which is often not even considered: The method used to ‘segment’ the courseware before being physically delivered to you. Usually, you’ll join a programme requiring 1-3 years study and get sent one module each time you pass an exam. It seems to make sense on one level, but consider these issues: Many students find that their providers usual training route isn’t as suitable as another. Sometimes, varying the order of study will be far more suitable. Could it cause problems if you don’t get everything done in the allotted time?

To be honest, the best option is to have a copy of their prescribed order of study, but make sure you have all of your learning modules right from the beginning. Everything is then in your possession should you not complete it at their required pace.

Only consider learning courses which will move onto industry accepted qualifications. There are far too many trainers promoting their own ‘in-house’ certificates which will prove unusable in today’s commercial market. You’ll find that only recognised certification from companies such as Microsoft, Adobe, Cisco and CompTIA will be useful to a future employer.

Consider the following facts in detail if you’re inclined to think the sales ploy of a guarantee for your exam looks like a reason to buy:

Thankfully, today we tend to be a little more ‘marketing-savvy’ – and most of us realise that of course we’re actually paying for it – they’re not just being charitable and doling out freebies! Students who take each progressive exam, paying for them just before taking them are much better placed to get through first time. They’re conscious of their spending and revise more thoroughly to be ready for the task.

Why pay a training company in advance for exam fees? Hold on to your money and pay for the exam when you’re ready, rather than coughing up months or even a year or two in advance – and do it locally – rather than in some remote place. A lot of extra profit is netted by a number of companies that get money upfront for exam fees. For quite legitimate reasons, a number of students don’t get to do their exams but the company keeps the money. Believe it or not, providers exist who actually bank on it – as that’s how they make a lot of their profit. Don’t forget, in the majority of cases of ‘exam guarantees’ – you are not in control of when you are allowed to do a re-take. They’ll only allow a re-take once completely satisfied.

Exams taken at local centres are currently clocking in at an average of 112 pounds in Britain at the time of writing. Students should be very wary of forking out hundreds of pounds extra in ‘Exam Guarantee’ costs (most often hidden in the package) – when good quality study materials, the proper support and exam preparation systems and a dose of commitment and effort are what’s required.

People attracted to this sort of work can be very practical by nature, and won’t enjoy sitting at a desk in class, and endless reading of dry academic textbooks. If you identify with this, use multimedia, interactive learning, with on-screen demonstrations and labs. Learning psychology studies show that long term memory is improved when all our senses are involved, and we take action to use what we’ve learned.

Programs are now found in disc format, so everything is learned directly from your own PC. Utilising the latest video technology, you can watch instructors demonstrating how something is done, with some practice time to follow – via the interactive virtual lab’s. Always insist on a demonstration of the study materials from any training college. You should ask for expert-led demonstrations, slideshows and virtual practice lab’s for your new skills.

Select actual CD or DVD ROM’s whenever you can. This then avoids all the potential pitfalls with the variability of broadband quality and service.

Looking around, we find a glut of work available in computing. Arriving at the correct choice out of this complexity can be very difficult. What are the chances of us grasping the tasks faced daily in an IT career when it’s an alien environment to us? Often we don’t know someone who does that actual job anyway. To come through this, a discussion is necessary, covering several different aspects:

* Our personalities play a major role – what gets you ‘up and running’, and what tasks really turn you off.

* Do you hope to achieve a specific goal – for example, working for yourself as quickly as possible?

* How important is salary to you – is it of prime importance, or is day-to-day enjoyment further up on the scale of your priorities?

* Considering the huge variation that computing encapsulates, you’ll need to be able to absorb what’s different.

* It’s wise to spend some time thinking about any sacrifices you’ll need to make, as well as what commitment and time that you will set aside for your training.

In these situations, your only option to research these issues is through a chat with an advisor or professional that has a background in Information Technology (and specifically it’s commercial requirements.)

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